Profile
About
Lee Timms is a multifaceted creator who thrives at the intersection of storytelling, design and lifestyle wisdom. Known publicly as the author of the financial-crime-thriller series Bales & Co, which introduces forensic accountant Peter “Bales” Bailey and a cast of colourful characters in a high-stakes comedy-crime world, Lee brings the same clarity, wit and structural discipline to his health-and-habit brand, Scrummy.
Why Lee does what he does
With a background in marketing and branding, Lee has spent years translating big ideas into accessible visuals and narratives. That experience now informs Scrummy’s mission: to cut through gimmicks, to make healthy eating, habits and lifestyle improvements genuinely understandable and enjoyable.
What you’ll find him sharing
Insightful, no-nonsense articles on food, nutrition habits and sustainable lifestyle shifts.
Real-life projects and experiments—because Lee walks the talk (and yes, his Monday fish-meal, Tuesday gnocchi dinner-party, Wednesday black-bean-bowl plan is very real).
A creative voice that bridges authenticity with a dash of narrative flair (after all, he does write thrillers for fun).
A little more about Lee
He is building Scrummy alongside his writing career, mindful of creating a brand that complements rather than competes with his fiction work.
He spends half his life simplifying food habits and the other half complicating fictional financial crimes. Balance.
A keen advocate of making habits stick, Lee believes that systems beat motivation, design supports behaviour change, and humour keeps it all sustainable.
Join the journey
Whether you’re here for recipe inspiration, habit design or lifestyle strategy, Lee invites you to explore Scrummy, lean into the “making eating make sense again” ethos, and build a life that’s both scrummy and smart.
Fun fact: When not crafting narrative arcs, Lee says he watches Northampton Town (The Cobblers) “for relaxation,” which is a generous way of describing ninety minutes of near-cardiac events.
Connect with Lee on his author site (leetimms.com) or follow Scrummy for weekly insights and tools.
